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Krystal Lin
Growth Marketing Leader
Growth marketing leader with ~15 years of experience driving full-funnel results across B2B SaaS, PLG, and developer-focused ecosystems. I've led multi-million dollar campaigns that generated $20M+ in pipeline, scaled customer lifecycle programs, and delivered record-breaking signups.
lin.krystal@gmail.com
Seattle, WA
$20M+
Pipeline Generated
15+
Years Experience
130%
QoQ Growth
281%
Conversion Increase
Professional Experience
Please see LinkedIn for more details
Head of Developer Acquisition & Demand Gen
DataStax
July 2024 - Present
- Lead developer acquisition and demand generation across paid and organic channels
- Scaled PLG acquisition engine, delivering +130% QoQ growth in signups
- Increased sign-up conversion by 31% through landing page A/B testing
- Operationalized weekly developer livestream program; influenced ~30% of Q3 deals
- SEO developer content accounted for 38% of AI/ML tracked brand visibility
- Developed enablement assets including sales playbooks, campaign briefings, and email sequences that improved email reply rate by 194% and 7x meeting booked rate
- Drove content syndication program and campaigns for global sales teams, delivering high-quality ICP leads within target accounts
Senior Manager, Lifecycle Marketing & Campaign Strategy
Algolia
Oct 2022 – July 2024
- Led integrated campaign strategy driving $5.29M in pipeline
- Accelerated customer advocacy program: 32 opps ($856K ARR), 107 leads, 91 reviews
Senior Campaign Strategy Manager & Developer Growth Marketing
Algolia
July 2021 – Oct 2022
- Drove 34.1K signups in Q3 '21, a +35.4% YoY growth and new quarterly record
- Improved mobile signup CVR from 7% to 27% - 281% improvement
- Drove +28% MQL growth QoQ, attributing to $24M marketing pipeline
Lead, Performance Marketing Management
Unity Technologies
May 2020 – July 2021
- Managed $5-9M annual budgets for gaming vertical performance marketing
- Generated 21.2K leads contributing to $22M sourced pipeline in 2020
- Achieved 2021 ARR pipeline goal by July with 3.65 ROAS
Marketing Manager, Display & Social Media
Zipwhip
Feb 2019 – May 2020
- Exceeded annual traffic goals while coming under 42% of Cost-Per-Visitor estimate
- Executed 100+ A/B tests: increased CTR by 50%, decreased Cost-Per-Lead by 81%
Senior Digital Marketing & Analytics Manager
Weber Shandwick
May 2012 – Jan 2019
- Generated $554K revenue with $7.4 ROAS for full-funnel campaigns
- Managed 100+ campaigns with $150K monthly budget
- Decreased Cost-Per-Click by 50% in 3 weeks through A/B testing
- 5 promotions in less than 6 years
AI Tools I've Built
🧮
A/B Test Calculator
Statistical significance calculator for marketing experiments
Skills & Expertise
Advertising Platforms
Google Ads
Facebook
LinkedIn
Twitter
Instagram
YouTube
Marketing Tech
Marketo
MailChimp
WordPress
VWO
Unbounce
AB Tasty
Analytics
Google Analytics
Sprinklr
Tableau
Excel
SQL
Leadership
8 years team management
Fluent English & Mandarin
AI Tools
ChatGPT
Glean
v0
Zapier
Education
University of Washington
2007 - 2011
Bachelor of Arts in Psychology; Law, Societies, and Justice (Dean's List)
What People Say
Recommendations from colleagues and leaders I've worked with
"She's a rockstar with broad stretch- led developer acquisition, paid digital, ABM, and campaigns at both companies. Krystal is hyper focused on performance and outcomes- and drives quality and clarity across the broader teams to get there."
Jason McClelland
Chief Marketing Officer at DataStax
"Krystal has an incredible ability to dig deep into the why behind a campaign. She asks the right questions, connects dots others might miss, and brings an analytical lens that ensures every program [...] delivers meaningful results. Our work together on Astra and Langflow campaigns is proof of her skill in navigating complex technical products while keeping strategy tightly aligned to business outcomes."
Lara Zakarian
Director of Sales for B2B at BuySellAds
"Krystal demonstrated a great sense of the details in our integrated marketing efforts and approached her work in a very structured and proactive way which was highly appreciated by my content marketing team."
Thomas B. Krogh-Jacobsen
Head of Tech CMM Games at Unity
Let's Connect
Ready to drive growth and deliver results for your organization